We started the process by asking "what could be removed"? After looking over the click data, we saw that very few people were using the search tabs. People were here for music, and wanted to only search within music results. Since we believe that less is more, we removed all search tabs.
The next issue we tackled was account-based. The old header showed you when you were logged-in by displaying your name with a drop-down to go to your profile and sign-out. It also had links to edit your profile and your profile settings. These were extraneous since people do not edit their profiles very often. It was also slightly hard to find the sign-out link. The new header shows you when you are logged-in with a quick link to your profile, playlists and sign-out. Much cleaner.
The final thing we changed was the biggest. In the past, we had 10 main navigation links. This posed a problem since we have a lot more than 10 pages. We decided to go with drop-downs on the main links to allow for quicker access to more content. We grouped our pages by type (videos, songs, etc) with tool-tip descriptions. We believe this will be a huge help in navigating our site.
Moving forward, we will put the new header across all our sites. We have a lot of work ahead of us, so things might seem a little weird as we continue to push this out. We also hope to add dynamic content to the drop-downs which will personalize the site according to the music you listen to and the news you read. Please let us know what you think. Your feedback is what drives us. Thanks!
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