'The Beginning' hits store store shelves today [Nov. 30], but the concept has been around since 'The E.N.D.,' and in fact the Black Eyed Peas started recording their sixth-studio album while still on tour for the 2009 release. "What we've been doing a lot on this tour is DJ-ing," apl.de.ap said at the time. "Going out to afterparties, making dance tracks and playing them that night. We're always in the studio pretty much, either at home or on the road, trying to come up with new ideas and stuff."
'The Beginning' isn't just an obvious reference to the Black Eyed Peas previous record, but it's also a reference to "what is actually happening in the world right now." According to will.i.am, "'The Beginning' is symbolic of adopting new technologies, such as augmented reality, 3D, and 360 video. It's also about being experimental and taking songs we've liked from the past and playing around with sick, crazy beats."
Several promo singles have already been released, including 'Do it Like This' on Nov. 15, and 'Light Up the Night.' a week later on the 22, both after the official lead single, 'The Time (Dirty Bit)' was released. The track features a sample from Bill Medley and Jennifer Warnes' '(I've Had) The Time of My Life' -- the classic song from 1987's 'Dirty Dancing.'
Watch Black Eyed Peas' 'I Gotta Feeling.'
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