'S&M' continues in the fun and often leather-bound theme of Rihanna's 'Loud' album, and with a chorus of: "Sticks and stones may break my bones, but chains and whips excite me," you should know exactly what you're getting in to. Directed by Melina Matsoukas, there is an overriding concept about the media's fascination with the pop princess; showing members of the press bound and gagged while Rihanna is trapped up against a wall in plastic wrap. Perez Hilton even makes a cameo as the singer's pet dog. If taken literally, we might be saying she's jumped the shark with her 'S&M' video, but it's all meant in fun, so we'll just sit back and revel in another sexy video from Rihanna.
Update: Rihanna's video for for 'S&M' has been banned in 11 countries and has been pulled from the all-ages section of YouTube.
Watch Rihanna's 'S&M' video.