Barry King, WireImage
Katy Perry is not a fan of artists' blatant product placements, which she expressed following the release of Britney Spears' most recent 'Hold It Against Me' video.
In the video, Spears holds her own perfume, Radiance, and also plugs cosmetics company Make Up Forevet, the online dating site, Plenty of Fish and Sony.
Marina Diamandis of Marina and the Diamonds, first tweeted "What is consensus on product placement in videos? As a fan, do you prefer product placement if it means bigger buget vid?"
Perry responded to Diamandis, saying "Do it w/style & grace...Not so in ur face like some. U hv to get creative w/it. Some artists don't care tho, & u can tell."
Product placement is nothing new in videos, but most of the time, the artists rarely see a dime. Advertising in music grew eight percent in 2009 over the previous year, according to research from PQ Media, while paid product placement declined by 2.8 percent.
Most recently, Lady Gaga had multiple product placements in her 'Telephone' video (featuring Beyonce), plugging multiple products, including Wonder Bread, Diet Coke, Virgin Mobile, Miracle Whip, Polaroid and Spears fave, Plentyoffish.com. Gaga manager Troy Carter said that some spots were paid but most were not, in an interview with Advertising Age last year.
Artists plugging products may never go away, but chances are we won't see Perry plugging her Purr fragrance in a video any time soon.
Watch Britney Spear's 'Hold It Against Me' video.
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