The singer was chosen by Madonna to to be the new Material Girl spokesperson back in January. Osbourne would replace Taylor Momsen as the new face of the clothing line, after Madonna launched an online search for the next poster girl. Despite the search, it seems Osbourne was always the favorite for at least one of Madonna's designers -- her daughter Lourdes.
A source recently told Britain's Sunday Mirror, "Kelly's always been a massive fan of Madonna and recently heard Lourdes idolised her, which she was very flattered by." Adding, "It's a huge coup."
Upon hearing Lourdes looks up to her, Osbourne returned the compliment, saying, "To be thought of as an inspiration in that way is brilliant. I hope little girls look up to Lourdes, because she doesn't dress too grown-up and she always looks so stylish."
So what do you think of the new Kelly Osbourne Material Girl ad?
Watch Kelly Osbourne's 'One Word' video.