John Shearer, WireImage | Argoimages, jpistudios.com
Demonstrating the kind of genius marketing and branding Lopez -- aka J. Lo -- has employed during her entire career, the digital release for 'On the Floor' (featuring Pitbull) was synced with its video premiere on 'American Idol' on Thursday. Watch the hot new video below.
The immediate success of 'On the Floor,' -- perhaps partially propelled by her 'American Idol' status -- marks a comeback of sorts for Lopez, who suffered two commercial failures with her previous two albums, following a string of unstoppable successes during the early 2000's. In 2009, many saw an omen in circumstance when she fell down and busted her highly-insured butt at the American Music Awards. Lopez has since dusted off and, indeed, appears to have put all that behind her, so to speak. These days, she's crushing it.