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Willow Smith Takes Us Behind the Scenes of '21st Century Girl' -- Video Premiere

Posted on Mar 28th 2011 12:30PM by Contessa Gayles
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Willow Smith shows us what it takes to be a '21st Century Girl' with the making of her second video release.


The 10-year-old rising superstar explains that her new hit is about girls "walking towards their goal[s]" and "thriving to be the best." Rich Lee -- who has worked with big names such as the Black Eyed Peas, Eminem and the Pussycat Dolls -- directs the two-day California shoot.

Willow's mama, actress Jada Pinkett-Smith, is apparently very involved in the creative process of her baby-girl's career. We see Jada lead a pre-production style meeting where it's decided that the video will maintain Willow's super colorful and playful signature style, but get "grittier" than the look in her 'Whip My Hair' debut.

The concept for the desert scenes in the video is based on the book 'Women Who Run With the Wolves' by Clarissa Pinkola-Estes and a visibly proud Jada explains, "We're in this desert, but the power of the woman is that she can create anything out of nothing." Willow and her fellow 21st century sidekicks create a thriving metropolis -- shot in downtown Los Angeles -- in the middle of a barren desert wasteland.

Willow gets a fist pound behind the scenes from dad Will Smith, who is also on set. Willow's debut album for Jay-Z's Roc Nation label will feature collaborations with her famous dad's former hip-hop partner, DJ Jazzy Jeff. Willow is also killing it on the live stage -- she's currently whipping her hair on tour in Europe with Justin Bieber.

Watch Willow's '21st Century Girl' exclusive behind the scenes video


Watch Willow's '21st Century Girl' video


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205 Comments

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minnieshel

Really people, really.....

May 28 2011 at 10:22 PM Report abuse rate up rate down Reply
jplaguna

I think Willow is talented. She can dance well and her singing was rather good. It was synthesized, but what pop singers today are not? Best of luck to her in he future. No matter where on the ladder we start, how far we go is up to us! Who cares if Willow's parents are famous? and who says that in order to be legit, that you have to struggle from the bottom up? Look at Donald Trump's kids.

May 15 2011 at 6:05 PM Report abuse rate up rate down Reply
jap

I think most of the haters here are probably racist knuckleheads. If Willow and her parents were not black Americans we wouldn't be having this discussion right now

April 02 2011 at 1:36 AM Report abuse rate up rate down Reply
sandy

This kid did not ''make her way''..she has zero talent..watch the making of the video...the new sound effects/voice enhancers that are used for so many singers..can make a croaking frog sound like an opera singer...NO she did not make her way..her parents used money and influence to push this mess at whoever falls for it...Mr. Smith must really be needing more money...Shame on you!

April 02 2011 at 12:27 AM Report abuse rate up rate down Reply
Bill

Enough of the Smith clan. This has been on AOL for four days now, ENOUGH!!!

April 01 2011 at 5:35 PM Report abuse rate up rate down Reply
Eden

I thought that was a boy. About time the picture comes off.

April 01 2011 at 3:56 PM Report abuse rate up rate down Reply
TONY

please please please take this girls face off from aol,3 days its been on,enough geez.

April 01 2011 at 3:07 PM Report abuse rate up rate down Reply
Pepper2908

Wow, I am sadden that so many people are being so harsh/mean about these children. Yes, they have opportunities afforded them because of their parents success but why be so mean about it? For those who believe they have no talent there are many that have gone before them who had little to no talent, they were trained, these are children and they are being trained. Few are naturally born with talent and even if they are they still need training. Sometimes it is better to keep it to yourself if you don't have anything nice to say. Did it really make you feel better to bash a child or their parents for trying to do better and encourage others to do the same? To me this is the same as bullying--In the words of Rodney King "Can we all just get along" In my words "encourage each other to be the best we can be"...Enjoy your day

April 01 2011 at 2:23 PM Report abuse rate up rate down Reply
Pamela

Good grief!! How many days does this piece have to be on AOL!!!

April 01 2011 at 1:50 PM Report abuse rate up rate down Reply
Dina

I think Jada is on drugs, a very strong habit and she need goo-globs of money to support her habit and pay all other bills. She uses her kids to cash in.

April 01 2011 at 1:15 PM Report abuse rate up rate down Reply
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