"Given her innate sexiness, strong spirit and magnetic persona, she's the natural spokesperson for the edgy and confident Armani Jeans and Emporio Armani Underwear customer," the brand's site says of their new model and muse.
The New York City parking garage-shot campaign was framed by Madonna music video director, Johan Renckand, and calls on the industrial and urban theme of this season's Armani collection, as displayed on RiRi's terrifically toned body.
As her 'Loud' track 'Skin' plays in the background, the blond bob-sporting singer strips in the back of an old car and shimmies her way into some tight Armani jeans, before running into a sexy stranger in the parking garage elevator. This is just enough to tide us over until the video for RiRi's record-breaking 'We Found Love' makes its debut!
Watch Rihanna's Short Film for Armani
Watch Rihanna's 'Cheers (Drink to That)' Video
Kellie Pickler Gets Puppy Surprise After Moving 'Dancing With the Stars' Performance
Chief Keef Receives Apology From Katy Perry
Mariah Carey's Dress Busts Open During 'GMA' Performance
Blake Shelton's 'Healing in the Heartland' Benefit Show to Include Reba McEntire, Miranda Lambert More
Black Hippy Release 'U.O.E.N.O.' Remix
PHOTOS: Stevie Nicks' Style Is Bohemian Cool At Its Finest
Blake Shelton Joins NBC in Organizing Oklahoma Tornado Benefit Concert
Ryan Gosling Almost Didn't Star In His Signature Movie
Lawyer: Steroids to Blame in As I Lay Dying Frontman's Murder-for-Hire Case
Woman Gives Birth On Sidewalk -- And The Photos Are Stunning!
Darius Rucker Felt Compelled to Expose Racist Tweeter
Khloe Kardashian Rocks Super Tight Jeans
Miranda Lambert's MuttNation Foundation to Aid Moore, Oklahoma Animal Rescue Efforts
Is The New 'Arrested Development' Good? Bad?
Beyonce Releases New Anthem, 'Grown Woman'
That's An Interesting Look, Madge
HOLY SIDEBOOB
Amanda Bynes Speaks Out After Arrest
Teens' Plot To Murder Classmate Shocks Town
Jennifer Aniston And Brad Pitt Are ... Friends?
Mariah Carey Curses And Busts Out Of Dress On Live TV
LOOK: This Is The Perfect Job Application
WATCH: Brave Mom, Daughter Comfort Soldier Killed On Street
Charlie Sheen Gets Back To His Roots
WHOOPS! Obama Makes Big Gaffe
PHOTO: Amanda Bynes' Mugshot Revealed
Abercrombie Announces Plummeting Sales Amid Controversy
Fox News Host's Outrageous Comment
Candid Portraits Of Strippers After Hours
'Angel Of Woolwich' Who Prayed For & Tended To Lee Rigby Named (PICTURES)
Bridge Collapses In Washington State
Jury Foreman: '18 Days Of Testimony Hurt' Jodi Arias
Joe Arpaio Violated Latinos' Rights, Judge Rules
1 Comment