"Given her innate sexiness, strong spirit and magnetic persona, she's the natural spokesperson for the edgy and confident Armani Jeans and Emporio Armani Underwear customer," the brand's site says of their new model and muse.
The New York City parking garage-shot campaign was framed by Madonna music video director, Johan Renckand, and calls on the industrial and urban theme of this season's Armani collection, as displayed on RiRi's terrifically toned body.
As her 'Loud' track 'Skin' plays in the background, the blond bob-sporting singer strips in the back of an old car and shimmies her way into some tight Armani jeans, before running into a sexy stranger in the parking garage elevator. This is just enough to tide us over until the video for RiRi's record-breaking 'We Found Love' makes its debut!
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