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Reportedly, the pregnant pop star will soon sign a $4 million deal with the weight loss company, taking over for the dramatically slimmed-down Jennifer Hudson as celeb spokeswoman of the brand. While it seems her pregnancy cravings of cantaloupe aren't the unhealthiest of pre-baby food splurges, Jess could still use some help dropping the excess pounds after she gives birth in 2012.
The question is, will she have as dramatic a reveal as her predecessor J-Hud, or newly-svelte new mama Mariah Carey -- who reps Weight Watchers' competitor Jenny Craig? Just before she announced her pregnancy, Jessica seemed to have finally come to terms with her body, claiming, "Everybody fluctuates, but I'm open about my weight and I'm still confident."
Simpson went on to insist that it was her fuller figure that helped her clothing empire grow, due to the more relatable image it afforded her. So will Jess be able to keep that curvy, every woman persona while pocketing a cool $4 mil to lose weight? We'll have to wait and see.
Watch Jessica Simpson's 'With You' Video