Hanson Beer: MmmBoppers to Produce MmmmGood Booze!

Posted on Nov 30th 2011 6:20PM by Contessa Gayles

Hanson beer MMMHop Jiro Schneider

Hanson has already shown us that they can party with the best of them in Katy Perry's 'Last Friday Night (T.G.I.F.)' music video. Now, the band of brothers are planning to produce their very own IPA beer!

Isaac, 31, Taylor, 28, and Zac, 26, are in the process of developing an Indian Pale Ale, which they plan to release in early 2012. The best part? Their going to name the new beverage 'MMMHop,' after the 1997 hit song that made them famous, 'MMMBop'! Yes, really.

Speaking at an event at Oxford University Union on Monday night (Nov. 28), youngest Hanson brother Zac reportedly announced, "We of course make records, they are fundamental to what we do, but we wanted to create a brand so that our fans have a greater experience."

Zac continued, "It's vital our fans have trust in everything Hanson do. In fact we are soon going to be selling our own beer, I'm not even joking. MMMHop IPA anyone?"

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Filed under: Hot Off the Press

Around The Web:

Oh No They Didn't! - Hanson to launch their beer - MMMHop - next year.

Example | Hanson To Launch Mmmhop Beer | Contactmusic

Hanson to launch 'Mmmhop' beer brand | News | NME.COM

MMMHop: Hanson to launch beer - thestar.com

Hanson to launch MMMHop beer - The Times of India

Hanson to sell 'MMMhop' beer | Music | Entertainment | Toronto Sun

Hanson to brew their own beer: MMMHop IPA - Antsmarching.org Forums

Hanson Beer: MMMhop IPA

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Hanson are accomplished artists and have come a long way. The youngest is like 26 but in his lifetime he has made 8 studio albums. In 2003, when Zac was 17/18, Hanson decided to leave major record label Island Def Jam due to artistic differences. The label was more concerned on making huge, money-making hits during the album development process -- Hanson just wants to make music. Their interests did not align...Hanson decided to leave Island and after that, Arista Records and another major label offered them a deal, but Hanson declined the offers. They decided to go on their own. They put up their own record company at around the ages 18, 21 and 23...So they can have the creative freedom, and not please producers and big record company bosses first... Hanson is music first, and business second. They really are passionate and talented musicians.

Their 2004 Underneath album, the first album they released under their own record label, became number One in the Billboard Independent Charts. Imagine if THEY WERE UNDER A MAJOR RECORD LABEL - they could've almost limitless marketing and promotion resources at their hands in order to gain more popularity and earn more profits...

But at young ages of 18, 21 and 23, Hanson made crucial decisons and went indpendent and put up their own record label. They are the captain of their ship...The Underneath album has amazing songs, check t out...Here are more recent music from them throughout the years! "Been There Before" is like a hidden gem!!!

Been There Before (2007)- http://www.youtube.com/watch?v=qMk7oXWR_U0

Underneath ('04) - http://www.youtube.com/watch?v=Og8How4IYZ8

December 05 2011 at 11:51 AM Report abuse Permalink rate up rate down Reply

dmarrs7077

lol that one on the right looks like he just fell off the turnip truck

December 02 2011 at 1:13 AM Report abuse Permalink rate up rate down Reply

brennemanbelkin

Hope the beer is good.

December 01 2011 at 10:58 PM Report abuse Permalink rate up rate down Reply

Dawn

I love these snippets. A bit of silliness to counteract all the depressing news out there. I'll be giggling about this until the next missing kid article.

December 01 2011 at 3:39 PM Report abuse Permalink +1 rate up rate down Reply

Mark Lathom

Opps i was thinking of Hansens the all natural soda company. No way i'm drinking anything from these sissys.
Long Live Arrogant Bastard!!!

December 01 2011 at 2:35 PM Report abuse Permalink -1 rate up rate down Reply

severussssnape

Zac doesn't even drink.

December 01 2011 at 1:21 PM Report abuse Permalink rate up rate down Reply

wlh1923

Call it Leprosy - Hanson's Disease

December 01 2011 at 11:35 AM Report abuse Permalink -1 rate up rate down Reply

greetingstou1

Are you kidding me? They are naming a beer after a song they recorded when they were all underaged kids directed mostly at their age group at the time? Somethings seems off about this.......

December 01 2011 at 11:05 AM Report abuse Permalink rate up rate down Reply

Joseph

MmmmPlop!

December 01 2011 at 11:00 AM Report abuse Permalink rate up rate down Reply

All the Hanson info

Listen to Hanson Radio

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