Jon Kopaloff, FilmMagic
"I'm so excited to partner with Destination Maternity to design a collection of fashionable styles that make you look and feel great!" Simpson said in a press release. "You want to wear clothes that are flattering to your baby bump; you want to show your bump off," she added. And Simpson practices what she preaches. During what seemed like the longest celebrity pregnancy ever, Jess proudly flaunted her ever expanding figure every chance she got!
According to the release, Jessica Simpson Maternity will feature "breezy, everyday pieces aimed at the modern mom-to-be who wants to maintain her fashion edge throughout her pregnancy."
The fashions will be reasonably priced, with knit sweaters, tops and denim bottoms ranging from $36 to $59. Simpson's own pregnancy staple, the maxi dress, will of course be featured in the forthcoming line!
President of Destination Maternity, Chris Daniel, gushed about the new superstar partnership in an interview with WWD. ''It was a natural for us. She's very well known for style and fashion and the great work she's been doing growing her brand with the Camuto Group.'' In fact, Jessica's fashion empire is so successful, it's estimated to bring in a whopping $1 billion in retail sales for 2012 alone.
Check Out Jessica Simpson's Pregnancy Evolution
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