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Rihanna Vita Coco Photos: Terry Richardson Shoots Singer for Hot New Campaign

Posted on Jun 4th 2012 3:50PM by Georgette Cline
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Terry Richardson

As reported by The BoomBox, Rihanna teams with lauded photographer Terry Richardson for the newest Vita Coco campaign. The Talk That Talk creator is promoting the coconut water brand's Tropical Fruit flavor, wearing a fitting pineapple-printed ensemble, which can be viewed in detail below.

The Bajan chanteuse flaunts her fit frame and a smile in the new ad, set to debut this month in the U.S. and U.K. on billboards, radio, digital formats and in-store advertising.

"This time it's a little more fun," Rihanna reveals of the campaign, which delivers the tagline "Viva Vita." "We're on a stage. We get to shoot it with Terry Richardson, who's an amazing photographer. Everybody knows his work. He's known for his fun shoots and personality."

See Rihanna's New Vita Coco Campaign & Behind-the-Scenes Photos
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