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Rihanna 'Diamonds' Video Premieres

Posted on Nov 9th 2012 11:20AM by Contessa Gayles

rihanna diamonds video VEVO

Who: Rihanna

What: The music video for "Diamonds," the singer's lead Unapologetic album single.

The Rundown: Following countless successful collaborations, including "Disturbia" and "Only Girl in the World," Rihanna called on her longtime collaborator, famed video director Anthony Mandler, to shoot her "Diamonds" visuals. "I think a lot of people are afraid of being happy because of what others might think of it," Ri told MTV of the Sia-penned track's "hopeful" message. "They're afraid to embrace that and embrace themselves and love themselves and do what they love and do what makes them happy. My story is definitely going to be a happily ever after, no matter what." The visual accompaniment to the tune reflects that sense of optimism in the midst of chaos and destruction.

Unapologetic drops Nov. 19. Until then, check out the "Diamonds" music video below!

Watch Rihanna's "Diamonds" Video

See Rihanna's Most Shocking Twitter and Facebook Photos