Larry Busacca, Getty Images
According to The New York Times, Beyonce will be working with PepsiCo on a multi-year campaign that coincides with the release of her as yet untitled new album, which is expected sometime next year.
Pepsi has been using music industry stars in its commercials for years, but this deal goes beyond a commercial or two. In a statement, Bey spoke to the partnership she plans to forge with the soft drink makers.
"Pepsi embraces creativity and understands that artists evolve. As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity," she said.
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